ChatGPT doesn’t know the Three Cs of Great Writing + Fourth C of great marketing, business, and finance writing.
Phew. The writing it produces is often clear and concise (albeit susceptible to falsehoods, bias, and occasional insanity), but there is nothing clever or compelling about it. It remains generic, dull, and not tailored to a company or its specific audience. In the absence of these Cs (not to mention accuracy), its writing is incapable of being strategic and meeting goals. Let alone interesting to read. This drives that point home, poignantly: Advice column: Ask Me & ChatGPT, Is San Francisco going to be alright?